The Causal Impact tool uses Google’s causal impact repo to test if the introduction of a new feature or change to your website has had an impact on your website’s performance. This tool is designed to help you understand the impact of changes to your website, and to help you make data-driven decisions using statistical analysis.

What The Impact Assessment Tool Does


What it needs

Authenticated & verified GSC web-properties associated to the Slack channel, and a list of dates (The oldest date, and the date you expect the change to have taken effect).

<aside> 💡 Warning: if you choose dates that are out of order or inaccessible by Squeryl, it will choose the dates closest to your request and run the analysis on those dates in the correct order.

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How Do I Use It?


Moving Right Along

Using Tools

Using Reporting